Found this great little guide on another photographers blog...
What to wear to your session...
1. Be Comfortable - This is the most important tip of them all. If you wear something to a photoshoot that's not your usual style or fit and you're tugging, pulling, adjusting, etc. your discomfort is going to show in the photos. It's important that you feel comfortable with what you're wearing.
2. Create A Color Palette - pick a color palette. Colours in pairs look great and not go the "matchy" route where everyone wears the exact same color and style of outfit, but instead go with the coordinated outfits that look natural. For example, lets say you have a family of 4 and they pick their two favorite colors as peach and navy blue. Maybe mom could wear a peach sundress, dad could wear jeans with a navy blue button up shirt and the kiddos could wear a combination of colors with different articles of clothing in those colors. They could be solid or patterned. This sort of set-up works for me very well and provides a cohesive look to the photos without doing the whole everyone wears jeans and white t-shirts thing.
3. Test Outfits Prior to the Shoot - It's always good to try on outfits and see how they look and feel before coming to the photoshoot. That way there are no surprises when you get there...like a hole in the armpit of your shirt.
4. Bring Options - Sometimes I don't know what outfits I want until the day of, or I have a few outfits I like, but I can't narrow them down. This happens to clients too and it's good for them to bring a few different options that you can help them narrow down.
5. Accessorize - An outfit can go from drab to dynamic just by adding a tie, a bowtie, a fedora hat or for the ladies some scarves, earrings, awesome necklaces, bracelets, headbands, etc.
6. Think about Texture - Accessories and patterns add texture to an outfit which is one of the elements of art and can help you create a balanced, interesting photo in your final composition. As long as a pattern is done in moderation it can be incredibly successful in photos.
7. Avoid logos and wording - There's something about a photo where everyone is dressed up except the teenager in his Hollister t-shirt that changes the look. Unless it's something purposeful like a sports jersey I like to keep clothes limited to solids and patterns. No worded t-shirts or sweatshirts. :)
8. Instead of being Matchy-Matchy with outfits, be Matchy-Matchy with location - I love it when the clothes match the location. A rustic outfit in a rustic environment or a sleek fashionable outfit in the city. Sometimes I even love the juxtaposition of the two. Whatever you do when advising your clients or getting ready for a photoshoot yourself consider where you are being photographed and imagine what would look best there.
7. Shoes are the Best Part - Okay it's a flat out no that unless you're doing a fitness session, please don't wear sneakers. :) There may be a few other exceptions too. Wear shoes that are cute, fit your look and are comfortable. If the shoes aren't comfortable to be wandering and standing around on for a couple hours bring flip-flops or other shoes you can change in and out of depending on when you're shooting or when you're walking to a new part of the location.
Carrie - Photography Awesomesauce
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